To deliver qualified advertisement(s) for a given request, an Ad Server applies a proprietary Yield Optimization Algorithm to determine the appropriate rank and cost for each advertisement. Far more than a simplistic review of historical click-through rates, our proprietary algorithm considers factors such as relevancy, targeting match, keyword match type, qualified filter criteria, historical earnings, current bid amount, and more to determine what advertisement is qualified to be shown, where (rank), and what it should be billed.
The result: Increased revenue for you and your publishers along with increased performance of your advertisers efforts.
Automated Ad Matching
What differentiates the Eplinx.com Ad Server from the simple keyword targeting methods typically found in other ad server products available today is Eplinx.com. With Eplinx.com, publishers no longer have to manually specify relevant keywords for each page that include ads. Instead, Eplinx.com finds relevant keywords from the page content, matches those keywords to the available ads, and then deliver the matching ads. Combining Eplinx.com with content channels, geographical targeting, and scheduling, advertisers will enjoy an increased volume of conversions. For you, the network operator, this means a returning customer translating to increased revenue.
Simply put, Eplinx.com will automatically target relevant ads on publisher pages.
Click Definition Services by Eplinx.com
Today’s fraudsters are becoming more and more advanced in the tactics used to generate invalid impressions and clicks. Because of how quickly new threats are discovered, Eplinx.com has developed a proactive approach to defend your network, Eplinx.com’s exclusive Click Definition Service. While Eplinx.com cannot go into the exact nature of the definitions, Eplinx.com can say that each definition has been through an extensive set of tests before being delivered once per hour to Eplinx.com’s Ad Server. The end result: increased protection of the network’s integrity and quality.
Why does Eplinx.com provide such a service? Because Eplinx.com believes your advertisers should get what they pay for, real results. After all, our success is due to yours.
Create your ads in minutes
Easily create and edit your ads and target URL. Simply choose a title, two lines of a description and you are set to go. Your ads will appear in the categories you have chosen within minutes.
Results are an opportunity to reach large, targeted audiences while they actively engage with the most compelling content on the web.
True Return on Investment (ROI) for You!
In today’s demanding on-line marketing efforts, advertising relevance has become one of the most important factors for both the advertiser and the publisher. Advertisers can experience increased traffic from interested, motivated, and highly targeted, visitors, while publishers can enjoy an increase in advertising revenue thanks to the higher click-through rate.
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